Privacy Policy

Last updated: March 2026

Westbridge Athletics LLC ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, make purchases, or interact with our services.

1. Data Controller Information

The data controller responsible for your personal data is:

2. Information We Collect

We collect and process the following categories of personal data:

2.1 Personal Information You Provide

• Contact details: Name, email address, phone number, billing and shipping addresses
• Account information: Username, password (encrypted), account preferences
• Payment information: We do not store full payment card details. Payments are processed securely by Stripe. We only store the last four digits of your card and expiry date for reference.
• Order history: Products purchased, order dates, amounts paid
• Communication records: Emails, messages, and customer service interactions
• Marketing preferences: Your consent preferences for marketing communications

2.2 Information Collected Automatically

• Device information: IP address, browser type and version, operating system, device type
• Usage data: Pages visited, time spent on site, referring website, click patterns
• Location data: General geographic location based on IP address
• Cookies and similar technologies: See our Cookie Policy below for details

3. How We Use Your Information

We process your personal data for the following purposes:

3.1 To Fulfill Our Contract with You

• Processing and delivering your orders
• Managing payments through our payment processor Stripe
• Providing customer support and responding to inquiries
• Sending order confirmations and shipping notifications

3.2 For Our Legitimate Business Interests

• Improving our website and services
• Analyzing usage patterns and trends
• Preventing fraud and ensuring security
• Managing and protecting our business and website

3.3 With Your Consent

• Sending marketing emails and promotional offers (you can unsubscribe at any time)
• Using cookies for analytics and advertising purposes

3.4 To Comply with Legal Obligations

• Tax and accounting record keeping
• Responding to legal requests from authorities
• Enforcing our terms and conditions

4. Third-Party Services

We use trusted third-party service providers to operate our business. These providers process your data on our behalf and under our instructions:

4.1 Payment Processing

Stripe, Inc. - We use Stripe to process all payments securely. When you make a purchase, your payment information is sent directly to Stripe and is not stored on our servers. Stripe is certified to PCI Service Provider Level 1, the most stringent level of certification available in the payments industry. Stripe's privacy policy can be found at stripe.com/privacy.

4.2 Website Analytics

Vercel Analytics - We use Vercel Analytics to understand how visitors interact with our website. This helps us improve user experience. Vercel Analytics does not use cookies and does not track individual users across websites.

4.3 Shipping and Logistics

We share your shipping details with courier and postal services (such as USPS, UPS, or FedEx) to deliver your orders. These providers process your data solely for delivery purposes.

4.4 Email Communications

We may use email service providers to send order confirmations, shipping updates, and marketing communications (with your consent).

5. Cookie Policy

Our website uses cookies and similar technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us recognize you and remember your preferences.

5.1 Types of Cookies We Use

• Essential cookies: Required for the website to function properly (e.g., shopping cart, user session)
• Functional cookies: Remember your preferences and settings
• Analytics cookies: Help us understand how visitors use our website (Vercel Analytics)

5.2 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. However, disabling essential cookies may affect the functionality of our website.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements:

• Order and transaction records: 7 years (IRS record-keeping requirement)
• Account information: Until you request deletion or 2 years of inactivity
• Marketing data: Until you unsubscribe or withdraw consent
• Customer service records: 3 years from the date of last contact

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

7.1 Right to Access

You have the right to request a copy of the personal data we hold about you.

7.2 Right to Rectification

You have the right to request correction of inaccurate or incomplete personal data.

7.3 Right to Deletion

You have the right to request deletion of your personal data in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected.

7.4 Right to Opt-Out

You have the right to opt out of the sale or sharing of your personal information, and to opt out of targeted advertising.

7.5 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights.

7.6 Exercising Your Rights

To exercise any of these rights, please contact us using the details provided in Section 1. We will respond to your request within 45 days.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction:

• SSL/TLS encryption for all data transmission
• Secure password hashing for user accounts
• Regular security assessments and updates
• Limited access to personal data on a need-to-know basis
• Secure payment processing through Stripe (PCI DSS compliant)

9. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal data from children under 13. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the updated policy on this page with a revised "Last updated" date.

11. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us: